3 Things You Must Do Before You Submit To Article Directories

Copyright © Dolores Davis



To all writers and non-writers out there, now is the time to
start digging up those creative writing skills back.

With modern communication technology comes the popularity of
information-based marketing, which is one of the oldest and
most effective techniques in getting targeted prospects to
sites and converting them into buyers. This is why article
writing, submissions and publications are also getting popular.

There are already many tools that people can use to make the
process of distributing their articles more easily. Though
this is invaluable in getting the contents more exposure,
which is only half of the story.

Let us take a look first at the common mistakes that some
people make before submitting their contents to article
directories:

1. Confusing the reason to promote the articles with the
reason to write them.
In article writing, there are three key benefits why you are
promoting them; branding, lead generation and promotion, which
are all part of your optimization efforts.

But there is only one reason why you write an article, and that
is to inform your audience. If the article is not focused on
this primary and most important purpose, it will fail to achieve
the three promotion benefits because no one will be interested
in reading them.

You need to figure out first how to get people to read what is
in your article, then make them click on your resource box. You
can achieve this by producing better contents.

2. Failing to maximize the promotional opportunities of article
marketing.
You may know already that your articles can help you generate
additional links back to your site. But do you know that you
can get more visitors and better search engine results from
that same article?

Mention keywords at strategic places. Just be sure not to overdo
them. Some are even using anchor texts which is also an
effective method. But it is important to know that the majority
of the directories are not able to support this.
Remember that it is not only about the links back to your site.

Part of doing well in your article marketing is getting picked
up by publishers with a large number of audiences and gaining
the ability of leveraging other brands because of the quality
of your work. Better search engine results also are great
benefits.
But these things do not put much money in your pocket. There
are other factors that can turn your article marketing efforts
into an opportunity that can boost your earnings. Not just
increase the number of visitors to your site.
Start out with a plan and see to it that your article will
serve the function that you intended it to have.

3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that
all that you wanted is links back to your site. And any
visitors it can generate are fine.
Guess what? Not all article banks and directories are going
to accept your content automatically. Oftentimes, they have
some guidelines and specifications on the articles that they
are accepting.

You can double the number of sites you can submit to by writing
articles that the directories want to share with other people.
All it takes is one publisher with a hundred thousand readers
to increase your potential audience overnight.

Write the articles that publishers want in their publications
if you want your article marketing to work the most effective
way for you. This also means you have to obey the standard
guidelines, spell checks, researching on a good topic and even
hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part.

You can start getting a little exposure from increased links
back but on a very basic level. Or enjoy massive exposure from
a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that
an article submitted on directories is not meant to have the
same level of exposure as highly-targeted content ones geared
on a narrow group of people.
Learn the difference between these two and it will surely help
you know what kinds of articles to write and to submit.


(Feel free to use this article online and in your email
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remain in the article.)


About the Author:

Dolores is a Home Based Business Operator,
Affiliate Marketer and a Network Marketer.
To find the best home based business ideas and
opportunities so you can work at home visit:

http://join.becanada.com/?herbsforlife2@yahoo.com

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